In 2012, with changes in the macroeconomic environment and changes in the relevance of tower crane manufacturing and leasing industries, the tower crane leasing industry has undergone some strategic changes. This change shows the common development trend of all industries, that is, the concentration of the industry will further increase. There are six trends affecting the tower crane leasing industry in 2012. First, investment funds represented by various venture capital funds and listed company funds continue to look for some influential companies in the tower crane leasing industry for equity investment. Second, the conditions for financing leases and mortgage sales of manufacturers have been further relaxed, and various private capitals have entered the tower crane leasing industry under the premise of poor conditions in other investment fields such as real estate. Third, the production capacity of the tower crane manufacturing industry has been further enlarged, the concentrated integration of the tower crane manufacturing industry has entered a more intense state, and the sales price has been further reduced. Fourth, many tower crane manufacturers are making a breakthrough in the direction of medium and large crane manufacturing, and the number of newly established tower crane manufacturers is increasing. Fifth, with the implementation of the national security housing strategy, the demand for tower cranes below 150 tons/meter has increased greatly, resulting in short supply, coexisting with the phenomenon of oversupply of tower cranes above 150 tons/meter. Sixth, the central and western regions, Yunnan, Guizhou, Sichuan, and the three provinces of the East have become hot spots for infrastructure construction and tower crane leasing. In addition, the personality characteristics of tower crane leasing companies in 2012 will become increasingly obvious. For example, a highly specialized tower crane leasing company specialized in leasing tower cranes; a supporting leasing company specialized in leasing tower cranes and construction elevators; a comprehensive leasing company operating crawler cranes, tower cranes, elevators, and concrete machinery; these companies lease The product is characterized by its business operations. Secondly, there are some companies that are characterized by various types of capital. For example, leasing companies that focus on equity investment capital; leasing companies that focus on investment in traditional industries; leasing companies that are combined in a personal partnership. Then there are companies that are characterized by market goals. For example, companies with a market strategy aimed at national coverage; companies with a market strategy aimed at key areas of the country; companies with a market strategy aimed at a single economic area. While the concentration of the tower crane leasing industry will further increase in 2012, the tower crane leasing market is also facing new problems. For example, the expansion of tower crane manufacturing capacity has led to a downward trend in rental prices and an upward trend in service requirements. At the same time, the cost of leasing companies has risen sharply, and the profit margins of leasing companies have further decreased; local protection in the leasing market across the country has become more and more serious. With the increasing number of tower crane safety accidents, the combination of increasingly stringent tower crane supervision and local protection will lead to tower cranes in remote locations. Mobile operations are becoming increasingly difficult and costs are increasing; with the increase in the concentration of manufacturing, the homogenization of competition among various leasing companies using the same products is becoming more and more serious, the competition of product models and quality has weakened, and the competition between prices and services strengthen. In the next two years, many financing and operating tower crane leasing companies will enter the peak of loan repayment and the peak of maintenance. The operating status is deteriorating and market prices continue to fall. Some projects may be affected by problems with partner companies. Major construction engineering general contracting companies pay more attention to the establishment of strategic partnerships with tower crane leasing companies. The main premise is to have sufficient management capabilities and preferential prices. Talents in the tower crane leasing industry are more concentrated on companies with good management capabilities and focus on quality and social responsibility. How can tower crane leasing companies comply with future market development requirements? Judging from the trend of intensive integration of tower crane leasing companies in my country's construction industry in the next 2 to 5 years, the intensification of the industry is undoubtedly beneficial to the healthy development of the tower crane leasing industry and the improvement of the management of the construction general contractor. The foundation of integration and growth lies in the core values and actual management capabilities accumulated and practiced by the enterprise itself. Any propaganda or hype that stays on the surface cannot replace its true possession of the above-mentioned abilities, and quiet management is the only way for an enterprise to develop and grow. Therefore, the tower crane leasing industry should work hard in the following areas: truly strengthen the tower crane technical management capabilities, scientifically and rigorously formulate technical plans and have the ability to implement them. Scientifically and meticulously manage and train technical workers in the tower crane industry to form a stable core worker team. Really build the internal management system of the enterprise, so that the quality of any project service of the company in any place is not deviated. The tower crane equipment we own is scientifically advanced, has good safety performance and establishes a systematic and reliable maintenance system. Establish a systematic information management system and have the ability to use a small number of managers to manage huge tower crane leasing. The company has excellent cash flow and financial management capabilities. In short, tower crane leasing companies need a group of very high-end management talents to achieve the above goals, and there is only one condition for the accumulation of high-end talents: the company truly regards social value and customer value as its core value!